Published on Thursday, February 24, 2011

Take that, Hoseasons


Foreign holiday online travel agent has had a pop at domestic operator Hoseasons.
The website recently published a survey which it said showed that half of the respondents didn’t think a holiday in Britain counted as a proper break.
Hoseasons, whose brands include Hoseasons, Cottages4you, English Country Cottages and Blakes, hit back, dismissing the report that staycations were a thing of the past with figures for the first six weeks of the year showing that the UK will remain popular in 2011.

It said bookings for Cottages4you are up 11% on 2009 and 10% on 2010, while Hoseasons lodges and parks are up nearly 9% on 2009 and 7% on 2010.
But Sunshine’s managing director Chris Brown said: “We can imagine that whilst Geoff Cowley of Hoseasons was putting together his quote talking up UK holidays, he had the grey and damp British weather as his motivational backdrop.
“With warm and sunny overseas holidays often costing less than wet and rainy UK holidays we can see why a big brand is using the desperate measure of attacking a rival to try and attract customers.

“We at suggest that Mr Cowley concentrates on his own business rather than focusing on ours. Aside from that, the poll was aimed at general holidaymakers, not our own customers, which means that even though we do not offer UK breaks, it was not biased in any way.”


by Dinah Hatch

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  • Why is this a story?

    Amazed that this is getting any coverage, grow up guys.

    By adam godfrey, Tuesday, March 1, 2011

  • Round and round we go

    I don't really think comments for or against UK/overseas holidays count for much with the British public. They're intelligent enough to know where they want to holiday. Dedicated staycationers will not be go abroad no matter what the weather or what anyone says and likewise, there are plenty who would never dream of holidaying in the UK. It's like camping, you either love or lothe it, no one will persuade you otherwise. The obvious problem I see is if the UK becomes very popular, it won't be long before suppliers start to get greedy and outprice themselves while the overseas suppliers will be cutting rates to entice us back and the whole thing will go full circle - again.

    By Keith Standen, Thursday, February 24, 2011

  • Poor weather exclusive to the UK?

    To think that poor weather is restricted to the UK is naive. A friend has been in Antigua for the last 10 days and had torrential rain everyday and nobody has ventured into the very rough seas for over a week. Why not look a little further to Queensland perhaps? Taking a pop at the weather in the UK is a cheap shot. I love to travel abroad too but lets move on from old style clich-©s.

    By Keith Brown, Thursday, February 24, 2011

  • how endearing

    Good on Geoff Cowley and bravo Hoseasons for continuing to champion the UK as a very real and viable alternative holiday destination, compared to the nightmare of travelling abroad with a young family and experiencing extensive and depressing problems either at airports or with airlines. Despite what Mr Sunshine might think, the UK isn't always a grey backdrop as we all know, and has far more positives than travelling abroad with much more to offer than just the weather! Our own bookings at are up by more than 200% this year, proving that the great British public does want to take UK breaks in 2011. How endearing Chris Brown's comments are, would I ever use Sunshine to book my holiday? not now. Perhaps his customers might also prefer to focus on Companies that don't make snide comments - like Hoseasons perhaps?

    By nigel harris, Thursday, February 24, 2011

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