Published on Wednesday, September 14, 2011

New codes set to revolutionise the travel industry

Technology is due to be unveiled next month which promises to revolutionise the travel industry and remove a major area of confusion.

Developed after a two-year collaboration by Travel Technology Initiative and European Tour Operators Association, new TTIcodes will be launched on 4 October.

“TTIcodes are going to do nothing less than revolutionise the way that tour operators and other travel companies cope with electronic accommodation feeds from bedbanks and other wholesalers,” said a spokesman for TTI.

“TTIcodes are unique hotel identifiers. For the first time in the history of the travel industry, these are going to be in the public domain to be freely shared and communicated.

“This will avoid the confusion that is currently rife in the industry as it struggles with hotel names that are misspelt, wrongly translated or simply incorrect.

"With dynamic packaging being common-place, tour operators and others struggle with the de-duplication of multiple electronic bed-bank feeds, not knowing, for example, whether the Grand Hotel or Hotel Grande are one of the same property. TTIcodes will address this."

Initially 200,000 hotels have been assigned a unique eight-digit TTIcode as part of the service, being run by German company GIATA.

TTI chairman Peter Dennis said: "As the service rolls out, it will completely address the de-dupication nightmare faced by every travel company that takes several bedbank feeds.

"At last, here is a solution that will provide categoric identification of each and every hotel. This will save travel companies an enormous amount of time and effort."

by Bev Fearis


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  • How will the list be distributed?

    As someone who has had a geocoded hotel database running websites on the Internet since 1994 I really do welcome this. I don't see it as a problem to add the TTI codes to our existing hotels and it will make it much easier to avoid duplication in the future. How do we get hold of the list?

    By Martin Drew, Wednesday, November 2, 2016

  • Is there such a thing as passive revolution?

    Good idea, and well needed, however adoption may be a problem. Most companies and aggregators have worked around the duplicate issue, however clumsily or manually in some cases, to re-visit all of this data will be some undertaking. Great when building a new site though - provided the 200,000 hotels in question are the ones you'd want on there.

    By Duncan Barraclough, Monday, July 1, 2013

  • The problem is not with the reference sources... is with the hotels - or more precisely the hotel groups. As soon as a group, or different group, takes over a hotel it changes its name. No matter that the hotel has been in the same place (of course) trading under the same name for a hundred years, the new owners decide they must change it to match their "corporate identity". Complete waste of time and money, of course - although it does make the CEOs of the group look impressive. But the locals still call the hotel by its old name and the visitors and travel agents are simply confused.

    By Richard English, Wednesday, September 14, 2011

  • you can add your hotels to the database

    The TTIcodes service allows you to add your hotels to the database if they are not already there. All will be explained at the launch on 4 Oct.

    By Paul Richer, Wednesday, September 14, 2011

  • invitation to TTIcodes launch

    Contact me through my website,, and I will send you an invitation to the launch event on 4 Oct.

    By Paul Richer, Wednesday, September 14, 2011

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