Published on Monday, October 10, 2011

New London cable car sponsored by Emirates

Mayor of London, Boris Johnson today announced that Dubai-based Emirates will sponsor London’s new cable car river crossing, to be known as the Emirates Air Line, in a 10-year deal worth £36m.

Boris Johnson and Emirates' president Tim Clark at the announcement of the multi-million pound deal


The Emirates Air Line will connect north and south London, travelling between two new stations set to be named Emirates Greenwich Peninsula and Emirates Royal Docks.

Scheduled for completion in summer 2012,  the new cable car will carry up to 2,500 people an hour across the Thames, providing a much-needed additional river crossing.

It will provide a direct link from ExCel, the UK's largest exhibition centre and home of the World Travel Market, and the O2 arena, Europe's largest entertainments venue. It will also provide an additional interchange between the Docklands Light Railway and Jubilee underground line.

The sponsorship deal will see Emirates putting up 80% of the cost of funding the new transport scheme, which is a key element in the Mayor’s vision to transform east London into a bustling metropolitan quarter teeming with new businesses, entertainment and leisure facilities supported by world-class transportation.

Johnson said: “This multi-million pound deal is tremendous news for London, helping us to deliver a new addition to the city’s skyline. The Emirates Air Line will be an exciting and innovative mode of transport easing travel for thousands and offering spectacular bird’s eye vistas of our majestic Thames.

"The UK’s first urban cable car will also act as a vibrant catalyst for the further regeneration of east London helping to attract jobs and investment for the benefit of Londoners.”

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Drinking limitation at UK airports - Good idea ?
YES 73.38 %
NO 26.62 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

Delivering a seamless customer experience

Great Customer Experience can have a huge impact on a company's bottom line, and it starts with understanding your customer's expectations at each stage of the buying process.