Outrigger Hotels and Resorts

Published on Friday, January 6, 2012

Kuoni to launch 'first' interactive print campaign



Kuoni is claiming an industry first with a new, interactive print advertising campaign.


Using image recognition technology, newspaper adverts will prompt readers to download the Aurasma app to their smartphones which will allow them to view a video of their destination.


Kuoni’s head of marketing Naomi Wilkinson said: “With a significant proportion of our online traffic coming from smartphones and tablets, augmented reality felt like the next logical step in creating a seamless multi-channel experience for the Kuoni customer. Customers have shown us that they interact with Kuoni in multiple ways, across all channels and augmented reality helps to facilitate this journey in a fun and engaging way."


Kuoni has been working with media agency MEC, which devised the campaign, for three years to better integrate online and offline communication channels. MEC performance planning manager Nick Walter said: "This development in technology has allowed us to bring the Kuoni proposition to life in a passive and traditionally broadcast media channel and enable consumers to engage and interact with the brand immediately and straight from the page."


 


By Linsey McNeill

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have you seen a surge in demand for US trips?



LATEST 'MOLE VIDEOS

UKinbound are in Manchester for the Annual Convention - What can you expect?

Qatar moved from red to amber list: Phil Dickinson details the growth plans for the destination

Japan - The bucket list destination - five experts describe a life in the day of a visitor

Lonely Planet launch UK Road trip Guide

Ottawa - Capital of Canada is open for business and ready for visitors

UPCOMING EVENTS
\m