Skyteam

Published on Monday, February 4, 2013

Springfield CVB hands brief to Cellet Marketing and Public Relations




Springfield, the capital of Illinois and home to Route 66 and one of America's most famous and topical Presidents - Abraham Lincoln - has appointed Cellet Marketing and PR to raise its profile among UK travellers.




 




The agency has been briefed to raise awareness of the city of Springfield to the UK & Ireland travel trade and consumer audience, increase knowledge of the unique element, history and iconic locations in the city and create consumer and trade brand recognition of Springfield. Cellets' campaign will include representation, consumer marketing, event management and high profile partnership projects.




 




Yolanda Fletcher, Managing Director of Cellet, commented that the campaign will grow the brand values and destination awareness whilst attracting a new audience.




 




She said; "With the launch of the award-winning Lincoln film in the UK, this is a very exciting time to be developing stronger brand recognition of Springfield as a destination of choice for visitors. We will be capitalising on the interest that the film has generated and are very excited to be working with such a unique destination located in the heart of the US."




 


-Ends-




 




For further information contact: Laura Mason-Byers/Fiona Pettitt at Cellet Marketing and PR on 08456 020 574.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.

What is GoodtoGo? | Submission Form

GoodtoGo - Friday, March 27th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 20th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 13th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

Mole Poll
Are the UK Government doing enough to protect the Travel industry?
yes 49.5 %
no 50.5 %

Thank you for your vote


LATEST MOLES' PODCAST

Centara Reserve, their first luxury resort, to open in Samui December 2020

Active Adventurers, Cultural Explorers, and Wellness Seekers in the Emirate of Ras Al Khaimah

Clearwater Marine Aquarium talks about Rescue Rehab Release and the future of Marine Life

Dana Young CEO and President of @visitflorida

The Mole talks to Mal Barrit the MD of @traveltek about expansion, tech and strategy

UPCOMING EVENTS
\m