Philippines
http://admin.travelmole.com/images/stories/2009/images/Room%20shot.jpg

Published on Wednesday, July 3, 2013

Premier Inn launches new high-tech budget brand







Premier Inn is launching an even more budget brand where guests can control everything from their own mobile phone.

Called 'hub by Premier Inn', the new brand will have rooms no larger than 11.4 metres squared.

The new brand will focus on major UK city centres and the first will open in London's West End next summer.

Parent company Whitbread has plans for five 'hubs' (around 1,000 rooms) in the next three years and aims to have 40 (around 6,000 rooms) opened or in the pipeline by 2018.

Rooms will be, on average, up to 30% cheaper than a comparable Premier Inn in Central London, at under £100 a night mid-week.

They have been trialled since last June at the Premier Inn Kings Cross.

Using "ingenious storage solutions in every nook and cranny" and "state of the art digital technology", the rooms are aimed at guests who "value location, price and design over space".

Each room will have an en suite bathroom with power shower, wardrobe, Hypnos pocket-sprung bed, desk (which folds up into the bed), free Wi-Fi and a 40inch smart screen TV.

Guests can download a smart phone app to check in online and control the room's lighting, temperature and what will be on the TV or radio when they arrive.

Each hotel will have its own deli-style restaurant serving local produce and guests will be able to pre-order breakfast using the 'hub' app.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Has business been non-stop since the relaxation of quarantine ?
Yep 47.73 %
Nope 52.27 %

Thank you for your vote



What is GoodtoGo?

Submit your news
or special offer


Current UK Special Edition



Current US Special Edition



Current Asia/Pacific Special Edition



LATEST 'MOLE VIDEOS

Babble.cloud see a new way of working post Covid

Traveltek adopt a new way of working but plan to expand product portfolio post Covid-19

Jamaica prepares to open for business ... Donovan White talks to TravelMole

Expedia Travel Agent Affiliate Program (TAAP): Meet Alfonso Paredes, Senior Vice President

UPCOMING EVENTS
\m