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Published on Wednesday, September 25, 2013

A third of first-time cruisers 'end up on wrong ship'



One in three first-timer cruisers go on the wrong ship, according to Carnival chief executive Arnold Donald.


He said the key to keeping cruisers coming back was to make sure they choose the right ship, the one best suited to what they like, the first time they cruise.


"As long as they go on the right ship, they keep coming back," he said, "But about one in three people go on the wrong product first time, which is something we have to change."


Carnival, which owns 10 cruise brands, is planning to increase the amount it spends on marketing to try to bring more first-time cruisers into the market.


The company's share price fell 6% yesterday after the announcement of its third-quarter results revealed that pre-tax profits were down 30% to £584 million on sales up less than 1%.


Carnival, which suffered more bad publicity early this week when its latest ship - the Royal Princess - suffered a power outage in the Mediterranean - warned that revenue yields would fall about 3% to 4% this year.


It also forecast a worse-than-expected 4% cost increase for 2014.


However, Carnival chairman Micky Arison, who was in London yesterday to reveal the group's P&O Cruises brand would name its latest ship Britannia, said the group would overcome recent setbacks.


He admitted the Costa brand could take another couple of years to recover from the sinking of the Concordia in Italy in January 2012 with the loss of 32 lives. Even with discounts of up to 12% the brand has yet to bounce back, said Arison, but he said it would remain the top cruise brand in Italy, France and South America.


"The brand obviously had a great setback but if you look at brands that have had setbacks they recover," he said. "If they understand their customer and offer great value over time they recover."


 

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  • Actually, true

    What was meant that it was a wrong kind of cruise. For example, if I would book a couple in their 20s, who enjoy active life style and night life, on the cruise line like Cunard or Holland America, they might be quite disappointed. Or a sophisticated retirees , that were offered to go on Carnival party cruise, very likely will decide that their first cruise was the last one. That is why it is important for travel agents to learn about cruise lines and experience different cruise ships themselves.

    By Alena Toulenkova, Thursday, October 3, 2013

  • VARIETY IS THE SPICE OF LIFE!

    I've been on 7 cruises with 6 different cruise lines. I've liked all of them but 1 - which was incidentally the dearest. Carnival was my most recent cruise which was very enjoyable, but I want to try out other lines to compare and contrast.

    By Irene Laird, Wednesday, September 25, 2013

  • Carnival can bounce back

    Often setbacks are an opportunity to put things right and gain brownie points in the process. So far, Carnival have done a good job managingthe salvage of the Concordia with no expense spared. This will do much to improve their image and they could end up with a better public perception than before the sinking.

    By Martin Castellan, Wednesday, September 25, 2013

  • seriously?

    A third of people get on the wrong ship??? how does anyone manage that haha?

    By dylan david, Wednesday, September 25, 2013

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