Published on Tuesday, February 18, 2014

Report highlights global tourism changes






From cross-border train tickets to through sustainable supply chain management to innovative destination management - hundreds of readable case study opportunities


The latest Sustainable Tourism Report outlines many of the dramatic changes that are now taking place in global tourism.


Now, practically every single part of the industry is engaged in changing the way they work and in a few years time, we will be seeing an industry transformed.


To get ahead of the game, it is worthwhile to understand the opportunities that many others are successfully taking - and learn from them!


Opportunities like those that Capitaine Train, Loco2, and Silver rail are taking to deliver cross-border rail tickets: Opportunities like SNCF running a low cost, high speed train delivering 10 Euro fares from Paris to South East France: Opportunities like Thomas Cook are taking to deliver Local-Label local-benefit excursions, so far 40 of them: Opportunities like Rome2Rio, RouteRank and Neo are taking to deliver multi-modal door-to door travel solutions; Opportunities like Getaround, Cookening, Vayable and couchsurfing are taking to create cost-efficient peer-to-peer travel arrangements.


But, by far the most opportunities are being taken in destinations - in Frome, Falkirk and Cesena amongst others, they have focused on radically revitalizing their town centres. In Ireland and Ontario, Arran, Ludlow and Philadelphia (amongst many, many others - they've gone for FOOD in a big way to develop their local entrepreneurs and economies. Transportation, of course is critically important to a destination and low energy easy accessibility can be a game changer - so dozens of destinations such as, Trentino, Santa Barbara, Cumbria, and the Alpine Pearls group have gone in for low energy easily accessible transport. And in the face of climate change, destinations are getting the green message, picking up the gauntlet and joining the race to minimize emissions - and even try for the ultimate - carbon neutrality.


Reviewing airlines, train companies, cruises, tour operators and destinations - the 166 page Sustainable Tourism Report unearths 49 effective outbound marketing methods, 55 best practice studies from all over the industry, 100 effective destination marketing methods.


The report also lists 198 short studies of major players in sustainable tourism.


The reports are out now - there is a special review offer including a copy of the 115 page Sustainable Tourism Report and the 41 page Tourism in a Nutshell  both for just £150 (save £50)


Buy it HERE


Get a free Executive Summary HERE


What they say about the Sustainable Tourism Report Suite:  "The suite of reports is brilliant.  Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer  - Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia


"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons USA


And more... "What a great read" Tourism NGO; "I learned a lot" Tourism blogger; "Easy to read" NGO; "I so enjoyed your point of view" Tour Operator "A fine report" Tour Operator; "A must-read" ABTA; "Right balance" Tourist Board; "The most comprehensive resource of its kind" Tour operator & hotelier; "Great reference" Thomas Cook; "Something for everyone" Attraction Association.


The Sustainable Tourism Report Suite has been published since 2003 and is currently supported by Innovation Norway, Cape Town Tourism, ABTA - the Travel Association, Thomas Cook, Amstel Botel, the Considerate Hoteliers Association and Green Tourism.


Valere Tjolle

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