Published on Monday, May 19, 2014

Pure Michigan launches in style with travel trade event

Pure Michigan made its foray into the UK and Irish market this week with a launch event held in central London with guests in attendance from across the travel trade and media that had the chance to meet with Travel Michigan Industry Relations and International Marketing Manager, David Lorenz. Guests were also invited to take a spin in a vintage Mustang; one of the legendary classic sports cars originating from Detroit in Michigan, that celebrates its 50th anniversary this year.

The evening also celebrated Michigan's selection of fine wines and infamous cherries bought over exclusively for the event.

The State of Michigan is blessed with unspoiled nature entailing hundreds of miles of freshwater coastline, beaches and sand dunes, expansive lakes, state parks, orchards and lighthouses. From the allure of big cities to small seaside towns, Motown music to motor museums, Michigan has all the elements synonymous with the USA's leading holiday hotspots.

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Note to Editors:

The State of Michigan is a state blessed with the riches of unspoiled nature: the world's longest freshwater coastline, lakes that feel like oceans, shimmering beaches, miles and miles of cherry orchards, glorious sunrises and sunsets, daytime skies of the deepest blue, nighttime skies scattered with stars.

Home to more than 100 public beaches, some of the highest freshwater sand dunes in the world, stunning multi-colored sandstone cliffs, two National Lakeshores and the only national marine sanctuary in the Great Lakes, the Thunder Bay National Marine Sanctuary in Lake Huron. More than 100 lighthouses, numerous maritime museums, ten shipwreck-diving preserves and historic military fortifications rim Michigan's Great Lakes shoreline.

Lakes, campgrounds, wildlife refuges and 99 Michigan state parks and recreation areas create a wide variety of recreational pursuits. Rivers for water sports, and thousands of miles of hiking, biking, cross-country skiing and snowmobiling trails thread their way among some 100 species of trees.

Long days, relaxing weather and more than 800 pristine Michigan courses make for the perfect tee time. Because being able to play all day is Pure Michigan.

For all PR enquiries please contact Laura Mason-Byers - [email protected], 08456 020 574.