Outrigger Hotels and Resorts

Published on Friday, November 28, 2014

French ski resorts launch first joint marketing campaign



Ski resorts in the French Pyrenees have come together to launch their first ever joint marketing campaign in the UK in an attempt to persuade winter sports enthusiasts to choose them over much more popular resorts in the Alps.


They are also hoping to lure some of the many thousands of British skiers who head to Andorra, which has the only ski resorts in the Pyrenees to be featured by major UK ski operators such as Crystal, Neilson and Inghams.


Under the new brand 'Go to the French Pyrenees', the resorts are offering UK operators marketing support to launch "favourable packages" to the region for the UK market.


Already, Peak Retreats has launched the Pyrenees Collection, a programme dedicated to offering packages to the French Pyrenees for UK skiers, but other operators have yet to throw their weight behind the campaign.


"Erna Low are very keen, but it's too late for them to get a programme together for this winter, but they are keen to feature the Pyrenees," said a spokeswoman for the region.


"It's a region that's highly undervalued but the mountains in the Pyrenees really do have it all."


Easily accessible from several airports served by low-cost flights from the UK, a spokesman for Pyrenees Collection said it was a region ideal for skiers looking for an alternative to overcrowded and expensive resorts.


"For sure expert skiers are not likely to consider the Pyrenees but for beginners and intermediates and for families it's great," he said.


"People go to Andorra, which is in the middle of the Pyrenees, so why not come to us instead?"


 


 

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have you seen a surge in demand for US trips?



LATEST 'MOLE VIDEOS

UKinbound are in Manchester for the Annual Convention - What can you expect?

Qatar moved from red to amber list: Phil Dickinson details the growth plans for the destination

Japan - The bucket list destination - five experts describe a life in the day of a visitor

Lonely Planet launch UK Road trip Guide

Ottawa - Capital of Canada is open for business and ready for visitors

UPCOMING EVENTS
\m