Visit Atlantic City

Published on Thursday, January 29, 2015

Cellet Marketing & Public Relations Wins Brief For Pure Michigan

Cellet Marketing and Public Relations has won the exciting brief to handle the marketing and public relations for Pure Michigan over the next four years in its ambitious drive to increase international visitors.

The 'Pure Michigan' branding campaign has been a large success domestically since its 2006 debut which was rolled out nationally across the US three years later.  Michigan will remain as part of the collaborative Great Lakes USA body that currently work with the UK travel trade and media, however the new injection of funding has allowed for exciting expansion of the Pure Michigan brand and making an impact with British and Irish holidaymakers.

The State of Michigan is blessed with unspoiled nature entailing hundreds of miles of freshwater coastline, beaches and sand dunes, expansive lakes, state parks, orchards and lighthouses.  From the allure of big cities to small seaside towns, Motown music to motor museums, Michigan has all the elements synonymous with the USA's leading holiday hotspots.  

Cellet will increase Pure Michigan's brand recognition through proactive public relations, direct to consumer campaigns, increasing brochure product and developing a training proposal to educate the trade on the state's offerings.

This follows in the footsteps of Brand USA's mission to grow America's share of the global travel market and increase international visitation to the country.

Managing Director of Cellet Marketing and Public Relations, Yolanda Fletcher, said:  "We look forward to building Pure Michigan's profile in the UK.  The state boasts a wide range of recreational activities, visitor attractions, music, sports, wineries and accommodation options."



For further information please contact Melissa Lowe at [email protected]   


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