Published on Friday, March 6, 2015

Bed and breakfast owners urged to help fight malicious and fake reviews

B&B owners are being urged to share their experiences of negative and fake reviews as part of a major Government probe.

The Competition and Markets Authority has launched an investigation into online review sites to check the information posted is 'genuine, relevant and trustworthy'.

It has invited the travel industry to submit its experiences - good or bad - by March 25.

In a specific appeal this week, the B&B Association called on B&B operators to submit their experiences by the deadline, especially if they've had trouble dealing with reviews which are malicious or fake.

"We often have members who have had negative reviews that are clearly unearned and false, having a detrimental effect on their much-loved businesses," said David Weston, chief executive of the B&B Association, which represents the 25,000 B&Bs and guest houses in the UK.

"At present there is no way for our members to remove reviews or challenge the individuals behind them, if the websites themselves (as they often do) refuse to remove a false review.

"We'd like to see a situation where small businesses are given the chance to protect their valuable reputations that have often been established through hard work before sites like TripAdvisor even entered the public psyche."

To make a submission, see the CMA website.

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  • Solutions to False reviews

    Our service applies to hotels and restaurants. Being in the restaurant industry for over 20 years and being a victim of fake online reviews we've created a patent pending system that enables reviews to only be generated while a customer is still within our business. Our platform will let you know what a customer thinks about your service or offering before they walk out of your business. It also has the ability to post these reviews on various social media platforms which protects your business integrity. It's time people knew the truth! Take a look at for more information. Good luck at all.

    By Michael Shivili, Friday, March 6, 2015

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