Melia Pro

Published on Monday, June 29, 2015

Lee's Travel deploys Dolphin point of sale technology

London-based independent travel agent Lee's Travel has undertaken further investment in its Dolphin technology platform. The independent global consolidator, celebrating over 40 years in the industry, will use the extended platform to sell both directly contracted and 3rd-party suppliers via a single Dolphin selling system.

An integrated product database will be used to manage pricing, offers and communication with the company's directly contracted ground suppliers. With live bookability links introduced for travel wholesalers including Hotelbeds and Affordable Car Hire. 

All enquiries and bookings made using the new modules will be automatically transferred to Lee's Travel's existing Dolphin back-office system for ongoing booking management and business reporting, eliminating previously manual processes.

Commenting on Lee's Travel's decision to extend deployment of Dolphin, Jasmine Lee, Lee's Travel's Operations Director said, "Deploying an end-to-end Dolphin system will save our consultants a significant amount of time when preparing quotes and completing bookings. Ultimately of course this will result in a more efficient service for customers, by replacing manual processes with a seamless, end-to-end booking solution".

Andy Mills, Head Of Sales & Marketing at Dolphin added, "Bringing Lee's Travel's preferred and contracted suppliers into a single selling platform makes the consultant's  job of matching customer's requirements much easier and faster.  And the resulting operational efficiency and improved service we believe are key factors to help drive sales growth within travel companies".

About Lee's Travel: Lee's Travel is an independent travel agent and consolidator with over 40 years' experience. It offers all customers a traditional ethos of excellent personal service and delivers great value and choice through a network of partners, including Singapore Airlines, Cathay Pacific, Malaysia Airlines, British Airways, Virgin Atlantic, Emirates, Qatar Airways, Air New Zealand, Etihad, Thai Airways, Qantas, Turkish Airlines, Garuda Indonesia, Korean Air, Asiana Airlines, Philippine Airlines, China Southern, EVA Air and Oman Air. Lee's Travel services the needs of travel agents and organisations as well as the general public.

Lee's Travel's website is

About Dolphin Dynamics: Dolphin Dynamics Ltd. is a software development company that specialises in developing integrated information solutions for the travel industry. Since its first product release in 1996, Dolphin Dynamics has installed its software at over 850 client sites, large and small, for a total of over 13,000 users in 26 countries worldwide. With a combined staff of over 80 across the group, Dolphin Dynamics also provides customised solutions and consulting via its internal technical consultants and external partners.

·         Dolphin is a next generation sales and booking management solution, comprised of a browser-based reservation module providing a single user-friendly interface to suppliers of flights, hotels, car hire, transfers and insurance as well as a fully integrated advanced booking management module and sophisticated product database. Dolphin incorporates a wide range of features for tour operators, retail agencies plus, travel management companies, consolidators and call centres. As such is particularly well suited to travel companies with a mix of business.

Dolphin Dynamics' worldwide clients include: STA Travel, Travelbag, USAirtours, Osprey Holidays, ITC Luxury Travel, Carrier, Prestbury Worldwide Resorts, Profil Rejser (DK), eDreams and Opodo.  


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