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Published on Wednesday, September 23, 2015

BA manager joins low-cost carrier to promote US flights

Low-cost carrier Norwegian has appointed former British Airways' manager Dominic Tucker as head of sales UK.

He joins Mitchell Hawes who has been appointed sales manager UK and Ireland to boost the airline's growth in the UK.

The airline now services 34 destinations from London, Birmingham, Manchester and Edinburgh and the new UK sales team will focus on increasing awareness of its low cost flights to the US.

New daily services from London to New York and Los Angeles will start next month.

Tucker previously spent 14 years at BA in a number of commercial roles including revenue management, alliance sales and account management.

He also worked in consumer sales, growing revenue for the airline's long-haul and short-haul operations.

Hawes has worked for Norwegian for over five years and previously worked in similar roles at Middle East Airlines, GF and TV-am. He was also a travel consultant at the BBC.

Lars Sande, SVP of sales and distribution at Norwegian said: "This is an exciting time for Norwegian as the UK is a strategically important market for our international expansion.

"As we introduce new routes and state-of-the art aircraft, this is the right time to enhance our sales presence in the UK. Dominic and Mitchell understand the complexities of the UK travel market and have close working relationships with trade partners and tourist boards in order to create mutual sales opportunities.

"Their comprehensive industry knowledge will prove invaluable for Norwegian as they will continuously engage with partners across all segments to maximise lucrative opportunities. I am delighted to have our strong sales team in place so that we can ensure Norwegian is the UK travellers' airline of choice."

Stephen Cooper, previously with rewards company Avios, also joins Norwegian as partner account manager UK to grow the number of UK-based partner companies for Norwegian's loyalty programme.

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