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Published on Tuesday, October 27, 2015

Springtime FAM trips to Italy's Romagna unveiled: new green initiative launch






Spring into green springtime with festivals, food, wine, fairytale castles, fun cooking course and great winetastings in a secret corner of paradise between Venice and Florence, the Apennines and the Adriatic.


New tourism initiative for fabulous new green experiences launched, seeing is believing - find out more NOW.


Romagna destination experiences now open for applications from travel agents, operators, group organizers, bloggers and journalists to experience this unique area.


Applications are invited for a special spring FAM trips to the wonderfully picturesque ancient Italian region of Romagna.


Between Venice and Florence, the Apennine Mountains and the Adriatic Sea - Romagna is known as the 'Heart of Italy'. Authentic, natural and much less touristy than many other Italian destinations, Romagna is known throughout Italy for its warm hospitality, the quality of its local food and wine, its stunningly beautiful countryside, its hundreds of fairytale hilltop castles and its major cities of art.


See recent story in The Examiner by food and wine journalist Janice Nieder HERE


FAM trip eligible participants will include travel agents, tour operators, group organizers, bloggers and journalists from all over the world.


There are nominal charges for the FAM trips but this will be 100% refunded depending on post-FAM results (bookings or coverage).


The FAM trips to Romagna "Food: Wine: Castles: Culture : Coast" will cost: £300 ($475) per person (participants and spouses welcome subject to space) - refundable on business/media exposure





The trips are run in association with Green Tourism Italy , ASCOM  , Casa ArtusiSan Marino 2000  and the municipalities of Cesena, Longiano, Brisighella and Bertinoro.


The trips include: Return transfers from Bologna Airport, 5 nights 4**** accommodation in green Romagna with all meals, guided excursions specially-arranged tastings of local produce including food, wine, olive oils, sea salt, a hands-on cookery class to make fabulous pasta and an informal workshop to understand the area - in particular its green tourism and marketing opportunities.





In 6 days, participants will

  • See Romagna's green tourism initiatives and visit green tourism rated hotels in Cervia 
  • Learn to cook a local speciality in "Italy's Best Cookery School" at Casa Artusi
  • Taste some of the region's greatest DOP Olive Oils in the castellated hilltop village of Brisighella
  • Try some of Italy's best wines in the extraordinarily beautiful surroundings of Bertinoro
  • Visit the fabulous mountaintop UNESCO World Heritage Republic of San Marino  ,
  • Walk in Leonardo da Vinci's port, of Cesenatico
  • Experience the glistening 1500-year old basilicas and mosaics in ravishing Ravenna
  • See stunning fairytale hilltop castles and extraordinary views throughout Romagna
  • Visit Romagna's lovely art-cities and villages including Cesena  and Longiano
  • And try the extraordinary  'Sweet Salt of Cervia' in the beautiful, historic seaside destination where it is harvested.


There will be up to 100% post-FAM refund depending on post-FAM marketing results.


Very small group departure dates: 3, 17, April, 8, 22 May. Numbers for both trips are strictly limited and therefore criteria will apply.


Email expressions of interest as soon as possible to [email protected]


ABOUT ROMAGNA:





In a small area including pretty fishing ports, wonderful vineyard covered, fairytale castle topped hillsides and astonishing cities of art - Romagna has one of the most astonishing treasure chests of heritage, culture and hospitality in the world.


The World Heritage city of Ravenna itself, world famous for its mosaics, was three times capital of the Roman Empire and has no less than 8 UNESCO sites all around 1500 years old.


Within the borders of Romagna there is the ancient ceramic art city of Faenza, the historic salt-city seaside resort of Cervia, the delightful olive-oil hillside town of Brisighella, the lovely Venetian-influenced resort and fishing port of Cesenatico (surveyed by Leonardo da Vinci) and historic hillside vineyards including in wine-centres such as Bertinoro.


Major art cities include Roman Rimini (now also a glitzy resort) serene Cesena (where there is the oldest library in the world), Forli with incredibly eclectic architecture from the middle ages to Mussolini's brutalist Art Deco, festival-city Santarcangelo, and the Sforza city of Imola where Leonardo da Vinci worked for the Borgias.


The world's oldest republic - San Marino, at the top of mount Titano - towers over the area - this extraordinary world heritage site, and fiercely independent state is walkable history.


Romagna has an incredible legacy of atmospheric medieval hill and mountaintop castles, and citadels - it is said over 300 - built by the Montefeltro, Sforza, Este and the Malatesta families - and by various Popes.


Romagna is arguably also the birthplace of Italian cuisine. It has arguably the best cookery school in Italy as part of an unique foundation started by a Romagnolo man - Pellegrino Artusi . Artusi is known to Italians all over the world as the father of Italian cookery.


 


 

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