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Published on Tuesday, January 12, 2016

Lidl Ireland advertising head joins Ryanair

Ryanair has appointed a marketing director from budget supermarket chain Lidl as its new marketing operations director.

Matthias Wenk will join the airline on January 18.

The Swiss national has spent 10 years at Lidl Ireland where he was associate marketing director and head of advertising.

At Ryanair, Wenk will oversee all advertising, brand communications and sales and marketing.

Ryanair's chief marketing officer Kenny Jacobs said:"I am pleased to welcome Matthias Wenk to the marketing team, where he will take the new role of marketing operations director, overseeing our advertising, brand communications and sales and marketing activities, as we continue to grow traffic, destinations and routes across Europe."

Wenk, who will be based in Dublin and report to Jacobs, added:  "I am delighted to join the marketing team behind Europe's most successful airline, after 10 years with the low-cost leader in grocery retail. I cannot wait to help develop the next phase of Ryanair's 'Always Getting Better' plan and to keep driving the brand forward and upward."

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