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Published on Friday, February 5, 2016

Avios creates new Irish role as Aer Lingus re-launches loyalty scheme

Travel rewards company Avios has appointed Eileen McGuinness as head of market for Ireland.

Avios said new role has been created to 'support and accelerate the growth in Avios' customer base in Ireland, which is now a key component of the company's global expansion plans'.

Part of International Airlines Group (IAG,) Avios operates the reward currency for British Airways Executive Club, Iberia Plus, Meridiana Club and Flybe, as well as the Avios Travel Rewards Programme in the UK and South Africa.

The appointment comes as Aer Lingus, now part of IAG, re-launches its loyalty programme in partnership with Avios.

The programme, which launches in the spring, will now be named AerClub with Avios as its reward currency.

Before joining Avios, McGuinness worked across a number of industries, including heading up the marketing and sales department for An Post subsidiary, Data Ireland, and running her own marketing and event management consultancy business.

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