Published on Thursday, February 18, 2016

Michigan extends its welcome to international travellers

A newly installed Pure Michigan photo experience at Detroit Metropolitan Airport is enhancing the arrivals experience for the 1.5 million international travellers that pass through the airport each year.

The airport branding builds on Michigan's increased efforts in recent years to attract international leisure travellers to the state. Artwork, as large as 12 feet high and 61 feet long, featuring images of Detroit cultural landmarks and the state's natural beauty can be found at the European and Asian arrival gates and the baggage claim area in customs.

Native language videos featuring Detroit will also play on video monitors located throughout the customs area in the near future. As flights arrive, the videos will be served up in the most appropriate language. Pure Michigan ads will also play on the monitors.

Commented Dave Lorenz, Vice President of Travel Michigan: "From the moment people step off the plane we want them to feel welcome in Michigan, to be excited about arriving in America's Great Comeback City and to be inspired by the leisure travel opportunities our state has to offer."

Featured images include the Detroit skyline and riverfront, the Henry Ford Museum, Marquette, Luddington, Sleeping Bear Dunes National Lakeshore, Porcupine Mountain State Park, Turnip Rock in Port Austin, Les Cheneaux Islands and Lake Superior. The photo experience will remain in place indefinitely.

"We are fortunate to be in a state that offers visitors diverse urban experiences, as well as woods and water activities, just minutes away from each other," said Larry Alexander, President and CEO of the Detroit Metro Convention & Visitors Bureau. "International arriving guests will see why Detroit has been dubbed as one of the top places to visit in the upcoming year. We know that our international visitors will get a positive first impression and a true reflection of what their Pure Michigan visit will be through this amazing photo experience."