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Published on Monday, April 25, 2016

Key green tourism destination & branding seminar for autumn Italy

See video (12 minutes) about destination HERE

World class tourism personalities to lead masterclasses lineup to lead masterclasses. 50% Discount for students

  • Major subjects include: destination branding, private/public partnerships, sustainable destination funding, optimum sustainable destination revenue, green destination integration, OTAs, 2015 tourism summit opportunities, prime marketing issues
  • World-leading key masterclass leaders include Professor Geoffrey Lipman, Andrea Nicholas, Albert Salman and Valere Tjolle
  • Sustainable tourism 2016 event combines masterclasses and field visits in 5 days of intensive cutting edge experiential learning.
  • There is a current 50% reduction of fees for current students on tourism courses.

A different and very potent sort of seminar has been announced to take place in the glorious hills of Italy's Romagna in September.

The event combines masterclasses, a forum, and field visits to get a real experience of green tourism in action in a destination that has been welcoming tourists for many years and is now going green.


Destination managers, NGOs, tour operators, destination businesses, academics will learn from world-class authorities sustainable tourism thought-leaders in an iconic and very beautiful green destination which has lake and mountain tourism, seaside tourism, cultural and food and wine tourism.

Participants will investigate green tourism in depth. and learn...

How to maximise destination income, minimize destination expenditure and create more profitable, more efficient, healthier, more sustainable destinations

Green Takeaways will include:
  • Private public partnerships and sustainable destination branding and funding
  • Integrating stakeholder groups
  • Upcoming opportunities for greening destinations
  • Dramatically increased destination revenues
  • Practical results-based sustainable marketing practices,
  • Opportunities to get high value minimal impact tourism
  • Opportunities to access global green marketplace
  • World-leading masterclass leaders include:

A man with unrivalled experience of the travel and tourism industry and who has been at the fore of green tourism since he founded Green Globe as Executive Director of the WTTC… Professor Geoffrey Lipman was President, WTTC; Executive Director, IATA; Assistant Secretary-General, UNWTO. President, International Council of Tourism Partners and Director of He is Visiting Professor, Victoria University, Australia, Hasselt University, Belgium, Oxford Brookes University, UK, Jeju National University, and George Washington University,.

Gopinath Parayil is a world figure in Responsible Tourism, a keen promoter of sustainability and a believer in social entrepreneurship. He transformed The Blue yonder into a travel company that creates a positive impact in both hosts' and guests' lives. A pioneer in Responsible Tourism, he identifies projects and destinations to work with and then transforms them into immersive travel experiences. With his untiring efforts he has created such destinations across India, from Kerala to Rajasthan. He is a founding board member of Asian Ecotourism Network and one of the judges for the prestigious National Geographic World Legacy Awards. Gopi co-founded the Responsible Tourism Networking to bring together like-minded people in the travel industry. He also represents The Blue Yonder in its capacity as official Sustainable Tourism partner at ITB Berlin and ITB Asia.

Biologist Albert Salman MSc, has been involved in sustainable tourism since 1989 when he was involved in the establishment of the Coastal & Marine Union After leading the QualityCoast Award programme, he developed the Global Sustainable Tourism Review (GSTR). Albert created Green Destinations, to provide a platform for certified and other sustainable destinations and for capacity building and training activities.

A woman at the heart of Green Tourism since she helped found the Shetland Environment Agency in 1997, Andrea Nicholas is the Managing Director of - the most credible and largest sustainable tourism certification programme of its kind with over 2,000 members in the UK, Ireland, Italy, Canada and Zimbabwe. With an unrivalled experience of sustainable tourism in depth, the organisation is also behind sustainable tourism certification programmes in Sweden and New Zealand.

With a background marketing and operating  travel and tourism and as principal of, for the last 20 years specialising in the ethical development and marketing of sustainable tourism projects. Valere Tjolle is recognised as one of the world's Sustainability Leaders. Valere publishes and edits Vision on Sustainable Tourism newswire.for with over 400,000 subscribers, the world's largest and mos respected travel industry resource. Valere has published the Sustainable Tourism Report Suite and its successor, since its inception in 2003.

The range of masterclasses will include
  • 'The big picture" - the next few tourism years insights
  • Food and drink and other destination yield-enhancing opportunities
  • Emissions opportunities
  • Green destinations profit & marketing maximization opportunities
  • Innovative destination initiatives in practice

Attendees will also benefit from a range of field visits including local vineyards & olive groves salt lakes (salines) eminent cookery school; local food and wine, salt and olive oil tastings; green hotel inspections; walking trails; destination inspections; local cultural content.

Prices will include morning masterclasses and 1 morning forum, 4 afternoon/evening field visits, refreshments during masterclasses and forum, local lunches and dinners each day.

And there will be ample pre, during and post-event folios and information.

There are a very limited number of places available

Without accommodation @ €880 (£650/$960) - with accommodation €1,150 (£850/$1250)

Currently there is an EARLYBIRD concessional price without accommodation €650 (£550/$700) - with accommodation €1000 (£750/$1100)

A limited number of places for tourism students are available with a full 50% reduction - applications invited now.

Reserve a place at Earlybird price with £200 deposit HERE

For further information email [email protected]

Where applicable accommodation is in three *** hotel, four *** agriturismo/B&B

Further information about Romagna:

Romagna becomes first Italian truly green tourism destination:

Download a free copy of Best of Romagna HERE

More about BestofRomagna at:   and

Further information/booking at

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