Visit Atlantic City

Published on Wednesday, March 23, 2016

Ski Club targets 'most lucrative market'



Ski Club of Great Britain has secured 15,000 new student members after entering into an arrangement with group ski specialist Wasteland Ski.

The club is offering every student who books a holiday with Wasteland this winter free basic level membership, which was introduced for the first time this season.

"We are trying to plan for the future, to plant seeds," said Ski Club head of partnerships Simon Henwood.

"Students are the most lucrative sector of the market and they'll be our customers of the future."

Ski Club is also targeting more mature skiers with a new insurance policy, which provides a higher level of cover.

"It provides great value and it's particularly great for older skiers," added Henwood.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Good signs ?? Sales getting better ?



LATEST 'MOLE VIDEOS

UKinbound are in Manchester for the Annual Convention - What can you expect?

Qatar moved from red to amber list: Phil Dickinson details the growth plans for the destination

Japan - The bucket list destination - five experts describe a life in the day of a visitor

Lonely Planet launch UK Road trip Guide

Ottawa - Capital of Canada is open for business and ready for visitors

UPCOMING EVENTS
\m