Published on Tuesday, March 21, 2017

What makes you special?

'Meaningful' brands outperformed the stock market by a staggering 206% between 2006 and 2016, according to the latest research by Havas Group.

But how many industry leaders believe it, and how many are confident enough to invest in their own brand and brand values rather than just throw more money at Google ads?

How important is brand in the travel marketplace, or has it just become a price war?

These will be the key issues up for debate at Designate's first Speakeasy on March 29 in London, moderated by TravelMole's Graham McKenzie.

Under the title 'What makes you special?', industry leaders will speak openly and candidly about their own strategies.

Here's what some of the speakers have said so far:

'Price - it is the only one that brings in any revenue- the others are all costs' - Richard Singer, managing director TravelZoo

'Brand is important to us, and we have built a strong brand' - Brian Young, managing director of G Adventures EMEA

Price and promotion are king in the current consumer way of shopping, but our product and service are important to us, which is our brand - Mike Collins, owner Tropical Sky

Places are limited so to book your place at the event , please click here

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  • Times are changing

    Brands and big names in all industries are often seen to let down their customers through complacency. Consumers for travel and every other product are hugely more savvy these days and the way consumers shop these days has changed beyond recognition. Price is a massive driver in the 21st century especially in travel and the large and often smug brands should take note. The way the supermarket big players have lost out and continue to lose out to the budget stores is a classic example.

    By Keith Standen, Tuesday, March 21, 2017

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