Published on Friday, August 11, 2017

Betabeds to close down

Betabeds is to be shut down at the end of this month after just 18 months of trading.

The trade-only brand was established by consumer bedbank Alpharooms in April 2016 and sold more than 200,000 hotels in over 40,000 destinations.

A statement from Alpharooms said it would honour all forward bookings.

"Following the purchase and takeover of Alpharooms last year by Truly Travel Ltd the decision has been taken to close down the B2B trade arm of the business known as Betabeds in order to focus on our direct B2C strategy," it said.

"Any forward bookings with Betabeds will now be fulfilled by Alpharooms and bookings remain secure and unaffected."

Truly Holdings, parent company of Truly Travel, which operates the Teletext Holidays brand, acquired Alpharooms in October 2016.

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Drinking limitation at UK airports - Good idea ?
YES 67.92 %
NO 32.08 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

Delivering a seamless customer experience

Great Customer Experience can have a huge impact on a company's bottom line, and it starts with understanding your customer's expectations at each stage of the buying process.