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Published on Tuesday, September 19, 2017

Monarch 'planning switch to long-haul flights'

Monarch Airlines is rumoured to be planning to sell or restructure its short-haul business via a joint venture or feeder deal with another airline.

Reports on Sky News claimed that the airline has been working on a new strategy to shift towards potentially more profitable long-haul flights for several months.

Monarch Airlines ditched its long-haul flights and charter operation two years ago to offer solely short-haul scheduled leisure services, but it is believed to now want to get out of the cut-throat European market.

According to Sky, it has employed KPMG to work out its options.

At the same time, Monarch working with the Civil Aviation Authority to renew its Air travel Organiser's Licence, which expires at the end of the month.

In a statement, a Monarch spokesman said: "In recent months we have undertaken, and continue to undertake, a comprehensive review of Monarch designed to determine its optimal future shape, size and strategy.

"We are having regular discussions on a number of options with potential strategic partners and we will announce any material developments, if and when they happen."

The Luton-based airline secured a £165 million rescue package led by Greybull Capital, its controlling shareholder, and Boeing, the aircraft manufacturer, a year ago.

Likely airlines to acquire or enter into a joint venture with Monarch could include easyJet or Jet2.

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  • New York

    Rumours are along the lines mentioned by Michael Anderson - using Birmingham base to fly to USA (JFK first), Boston etc to follow following a tie up with Norwegian. Seems the (price) squeeze from EasyJet/Ryanair/Jet2 has meant Monarch have had to look around for more lucrative destinations/a partner. Just hope they are not clutching at straws as if the new Boeing flights from BHX to JFK show a profit you can bet Ryanair will pitch in and undercut MON's prices.

    By Harry Cole, Friday, September 29, 2017

  • surely

    Monarch should be going down same route as Icelandair, Wow & Norwegian, but instead of flying from EU airport, fly from 2ndary UK airports, to 2ndary USA/Canada airports. No one wants to go through those really awful hub airports anymore.

    By Michael Anderson, Wednesday, September 20, 2017

  • what about UK/North America/Australia

    via Pacific route ? with a tech stop at one of many Pacific Islands. Surely an A330-200 could do that ? & not talking to overcrowded SYD. Think air nz still fly akl/lax/lhr.

    By Michael Anderson, Wednesday, September 20, 2017

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