Published on Thursday, December 7, 2017

Rosewood launches business brand

Rosewood Hotel Group is launching a fourth hotel brand, this time making a play for the business travel market.

The new KHOS brand will be business focused but with a 'distinct lifestyle orientation'.

It takes its cue from the 'energy, art, innovation, creativity, style and dynamism of modern-day Asia', said Sonia Cheng, CEO of Rosewood Hotel Group.

"We have created KHOS to serve the needs of the new generation of business travellers, individuals who are constantly on the move and crave places to stay that understand, mirror and support their dynamic personas," Cheng said.

"Hotels have not kept pace with the evolution of this group of travellers and KHOS reflects a new age in hospitality in which business travel is inseparable from lifestyle."

Altough few specifics have been announced yet, hotels will feature 'authentic artisanal, communal dining options' with inspiration from across Asia.

Flexible meeting facilities, spas and wellness options, business centrers and executive lounges will also be a feature of each KHOS location.

KHOS will have a global footprint in urban and resort destinations, with the first KHOS hotels to be announced and opened during 2018.

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