Published on Friday, January 12, 2018

Advantage signed 20 new members in 2017

Advantage Travel Partnership signed up 20 new members last year and says it's seeing a higher than usual interest in quality membership leads for 2018.

A total of 650 leisure and corporate agent outlets are now members of Advantage and the 20 new members have a combined turnover of £63.5 million.

The latest members to join Advantage in the final quarter of 2017 were Cruise 365, a first-time consortia member and Trust Travel who both joined under Advantages traditional membership model.

The growth in Advantages traditional membership was led by business travel, which for the first time out-paced leisure member sign-ups.

Under Advantage Managed Services (AMS) membership division, new members include Arundel Travel, a new company set up by a former Jet2Holidays manager Helen Parry and Destination Lounge, an agency that was previously with the Freedom Travel Group.

Overall AMS experienced 20% year-on-year growth of members signing up for the scheme which included seven new start-up businesses.

AMS includes an entire suite of support services and benefits including ATOL, ABTA and IATA protection, assistance with front and back office systems and PDQ facilities; with supplier payments managed by Advantage.

David Moon, head of business development for Advantage said: "We are very proud of the calibre of our membership and the new members who joined us last year bring exceptional levels of professional travel services, further enhancing our highly regarded organisation.

"The quality of membership applications has been outstanding this year and all new members will help to add value to the group. It's particularly pleasing to see the number of new start-ups who have joined under AMS.

"This reconfirms our belief that AMS offers a good entry point for agency ownership and that young entrepreneurs have a strong belief in the travel agency sector, be it in business or leisure.

"All new AMS members have to pass our stringent application and assessment process, ensuring new AMS members continue to enhance the group."

An Advantage spokeswoman added: "Advantage is always in discussion with prospective agents and with their unique membership structure and approach coupled with the investment they have made in our overall offering, they are experiencing a higher than usual interest in quality membership leads. "

The spokeswoman added further details will be disclosed once the company is in a position to do so.


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