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Published on Tuesday, January 23, 2018

Bloomington, Minnesota is ready for the Super Bowl, are you?

On 4th February, 2018, less than 15 minutes away from Bloomington, the crowds will be screaming at the U.S. Bank Stadium as Super Bowl LII kicks off. However, it's not just about the hour of game time. Super Bowl is all about the full experience before and after the game, and the city of Bloomington provides one you'll never forget.


With its close access to transportation and both downtown Minneapolis and St. Paul, Bloomington is "simply central," and its proximity to Super Bowl LII festivities is no different. Plus, Bloomington is home to Mall of America® and 43 hotels all just minutes from Minneapolis Airport.


Here are the top things to do in Bloomington during the Super Bowl:


Super Bowl LIVE presented by Verizon

26 January - 4 February, 2018

Take a 20-minute ride on the METRO Blue Line light rail from the Mall of America up to Minneapolis' Nicollet Mall station. For 10 days leading up to the big event, six blocks of the newly renovated mall will be full of free events. Larger than life ice sculptures, life-size snow globes and a heated football "warming bench" will line the walkways for selfies galore, national networks will broadcast live from the party, and local and national acts will be playing at the Verizon Up Stage at Ice Mountain. Each day will end with Native American dancers "drumming down the sun."


Super Bowl Experience driven by Genesis

27 January - 3 February, 2018

With Nicollet Mall and Super Bowl LIVE as the entry point, you can explore the rest of the excitement around the city. A free NFL fan Super Bowl Live LII Ice Palace at the Saint Paul Winter dome will be over Peavey Plaza, and the Super Bowl Experience driven by Genesis, which is an NFL interactive theme park, will flank the Minneapolis Convention Center.


Illuminate South Loop

1 - 3 February, 2018

Bloomington invites you to an outdoor winter art experience. Illuminate South Loop is a three-day event that will showcase interactive art installations and performances produced by local and international artists. Enjoy the creativity, a warm drink, and local fare served around a bonfire.

Find out more about Bloomington during the Super Bowl here:




The Bloomington Convention & Visitors Bureau markets Bloomington, Minnesota, and is home to Mall of America and near St. Paul and Minneapolis attractions and attracts domestic and international visitors. Bloomington is located ten minutes from Minneapolis and St. Paul, and 5 km from the MSP International Airport.  Bloomington, MN is also a premier destination for meetings and conventions. Bloomington has over 40 hotels, most with free parking and shuttles to the airport and Mall of America®. We are connected to light rail and have no taxes on clothing or shoes! Mall of America features world-class shopping at more than 520 stores. Visit for more information and learn about The Big Ticket™, the 3-day attractions pass.


Further information and images are available by contacting:

Georgina Evans-Phillips

Cellet Marketing and Public Relations

01295 722816

[email protected]

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