Published on Tuesday, February 6, 2018

Setouchi Tourism Authority rolls out new website

Japanese DMO Setouchi Tourism Authority has rolled out a brand new consumer website at

The tourism body was created in 2016 and is the largest of its kind in Japan as the first to cover multiple prefectures.

The new site features a dedicated travel trade portal with access to the Setouchi Guide, maps and sightseeing content to enable agents to sell the region with confidence.

Agents can also access a directory giving details on local restaurants, attractions and events.

it comes as inbound tourism to Japan is booming with record arrivals from many major markets including the UK which is growing at about 10-15% annually.

That is only likely to increase even more with major events lined up such as the Rugby World Cup in 2019 and the 2020 Tokyo Olympics.

The website is mobile friendly and contains a visual guide to activities and adventures throughout Setouchi, based on six different segments from art and culture to food and drink.

There is also an integerated booking platform powered by tours and activities aggregator Voyagin.

 A global YouTube campaign launches this month to promote the new website.

"The launch of an internationally focused website is a key development for driving Setouchi's tourism, providing an additional resource for the travel trade and consumers about the Setouchi region and the experiences it offers to travellers, " said Tomohiro Muraki, director of the Setouchi Tourism Authority.

Setouchi includes the seven prefectures of Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa and Ehime.


Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Should cruising be banned in Asia until COVID-19 is under control?
yes 54.78 %
no 45.22 %

Thank you for your vote

What is GoodtoGo?

Submit your news
or special offer

Current UK Special Edition

Current US Special Edition

Current Asia/Pacific Special Edition


Malta prepares to open up to the world

Iceland plans to launch new UK trade initiative

Mario Hardy, CEO PATA - Who dares, wins: Who will hit the reset button?

The Florida Keys is open for business ! Find out the details here