Published on Thursday, May 17, 2018

8 Tips for Choosing the Right Digital Agency to Design Your Website

In this article, CSI Media will share with you some tips and important things to consider when choosing a digital agency to design and develop your travel website.

Why Choosing the Right Digital Agency is an Important Decision?

A well-designed and developed website will support you in achieving your key aims: to increase enquiries and bookings. This is especially important in today's digital economy where your website is integral to your business operation and key to driving sales.

8 Tips for Choosing the Right Digital Agency to Design Your Website

1. View their previous Website Designs

Take some time to look at their portfolio of work and visit the websites they have designed. Most digital agencies will have a page dedicated to showcasing their work - this will give you an insight into the quality of their work.

2. Research their Client Base!

Have they designed websites for other companies in the travel and tourism sectors? If they have, they are likely to have developed a good understanding of your market, your processes and your requirements. This could save you quite a bit of time and your final website is likely to perform better than if you opt for an agency with little to no experience in your sector.

3. Certifications

The major Content Management System platforms, for example Umbraco and Sitecore, have official certification programs. If you have a specific Content Management System in mind that you'd like to develop your website on, then check if the digital agency is certified. These are usually visible on an agency's website. However, Umbraco Gold Partners can also be found here: https://umbraco.com/partners/partnerlist/


4. Agency Directories

CSI Media would advise you to review and compare digital agencies on the Recommended Agency Register. Clients are given the opportunity to leave feedback for digital agencies, and assess various criteria including Web Design Quality, Client Service, Strategic Thinking and whether projects are delivered On Time and On Budget. This will give you an overview of their working relationship with other clients, and an insight into how effectively they may work with you.

5. Core Services

What are their core services, and do they relate to your needs?  If you're looking for a new travel website integrated with a travel booking system, but the agency's main specialism is social media management, then it may be advisable to look elsewhere.

6. Attitude & Approach

How do they deal with your initial enquiry? Do they show a genuine interest in helping you? Is their response friendly and timely? These are all key things to consider.

7. Meet with them

Arrange for a face-to-face meeting (if possible). This way, you can properly discuss your requirements, ask questions and learn about their processes. Do you feel you can work together, are they approachable, do they show a genuine interest in helping your organisation?

8. Cheapest Isn't Always Best

Remember that the cheapest option is not always the best - particularly for web design projects. Quality is paramount otherwise your website may not look as good as it could, draw in visitors, or perform well technically.

CSI Media

CSI Media is an award-winning digital agency with 20 years' experience in designing and developing travel technology solutions & travel websites. Their systems can link to TourPlan, pulling data feeds with plenty of options for hotels, tourist attractions, transfers and much more!

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