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Published on Tuesday, July 10, 2018

British Airways adds more in-flight LOLs


British Airways had added comedy content from Soho Theatre to its in-flight entertainment on long-haul flights.

Five stand up shows have been added from well-known comedians including Nish Kumar, Mae Martin, Joel Dommett, Rhys James and Dane Baptiste.

All the comedians will be recognisable not only for their performances at Soho Theatre, but also for numerous UK television appearances.

The announcement comes just before the start of the Edinburgh Festival Fringe, the world's biggest arts festival where Soho Theatre presents new theatre, comedy and cabaret from across the globe during August.

Carolina Martinoli, British Airways' director of brand and customer experience, said: "We are always improving our service to give customers more choice and quality, and the introduction of new comedy content on board is a great example of this.

"With the world descending on Edinburgh for the Fringe next month, customers coming in to London on our long-haul network, before connecting on to one of our many flights up to Edinburgh, will have the perfect opportunity to get the laughter started early on."

Mark Godfrey, Soho Theatre's executive director added: "Alongside our year-round programme of theatre, comedy and cabaret, ~Soho Theatre regularly brings some of the most talented comedians' work to the Edinburgh Fringe, and more recently, further afield to audiences across India and Australia.

"We're delighted to now be working with British Airways, bringing comedy to the skies and giving customers the opportunity to enjoy shows filmed in our intimate and iconic space in the heart of London's West End."

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