Centara

Published on Friday, September 14, 2018

Egypt's largest hotel group rebrands

 -Jaz collection is now Jaz Hotel Group -


Cairo, Egypt - July 5th 2018, Egypt's largest hospitality chain is reinforcing its presence with a new brand name presenting "JAZ HOTEL GROUP". We are thrilled to announce the new modernized logo as part of the ongoing development. We have set foundations that evolved over the years, and we have refreshed our look to reflect who we are today. We analyzed our values as an organization and created a brand identity that reflects those values.

The new identity leverages the powerful, brand equity of the Jaz brand name to drive more awareness in the marketplace, increase marketing efficiency and expand the range of experiences offered to our customers.  The launch of the group's new identity is a significant milestone that will quickly broaden the position of the brand. The new identity offers a strong, consistent and focused brand identity.

"The rebranding represents Jaz Hotel Group long-term commitment to evolve Jaz Hotels from a strong regional player to a globally recognized brand with international appeal" Said Alaa Akel, CEO - Jaz Hotel Group.

The exceptionality of Jaz Hotel Group lies in the renowned service standards that the brand is famous for & its products' diversity; catering for ultimately every holiday need and taste. From affordable yet exciting vacations at four star resorts to unbound luxurious stays at five and five star deluxe ones, , family oriented properties & facilities to serene properties designed exclusively for couples. Jaz has it all to your heart's content!


ABOUT JAZ HOTEL GROUP

Jaz Hotel Group is the hospitality arm of Egypt's largest travel corporation "Travco Group International".  Factually, the "Jaz Hotel Group" Chain is one of the biggest and premier hotel ownership and management chains in the Middle East, currently operating more than 40 properties in Egypt, Tunisia, and the UAE under the flagship of "Jaz at the Beach", "Iberotel Hotels & Resorts", "Solymar". In addition to "Jaz on the Nile" & "Travcotels" vast cruise ships' fleet.


For further information please contact:

Jaz Hotel Group
Communications & Public Relations Department
E-mail: [email protected]

 

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