Published on Thursday, October 18, 2018

Traveltek targets growth in Europe and draws interest from airlines

The Travolution European Summit which took place last month was an excellent forum in which numerous top industry names came together to discuss the future of travel. 

Whilst at the event, Traveltek's senior vice president, Cressida Sergeant, took prime position on a panel discussing the recently published Travel Weekly Europe Report. During the discussion, Sergeant hinted that Traveltek is eyeing growth in Central Europe and amongst airline partners.

Sergeant told the Travolution Summit that, in particular, she sees opportunities in Italy and Germany, with a major focus on promoting cruise booking technology in the region.

Sergeant said while Traveltek has been traditionally UK-centric it has achieved growth in areas like the Middle East, APAC and the Americas.

However, she commented that Germany and Italy are being eyed up for growth in Europe as they remain "very traditional markets". "We believe cruise is a good fit for our product there," she said.

She added it was vital that firms understand the markets that they venture into, as not all are the same, even within Europe.

"A lot of UK companies are guilty of assuming Europe is just one market," she said. "Each country is unique and some of the stats in the [Travel Weekly Europe] report really back up some of these cultural differences I have experienced in my career."

She also mentioned that the firm has been having talks with airlines interested in using its packaging technology to increase sale volumes of ancillaries.

She revealed the developer has been approached by a number of airlines looking to see if its technology could be used to drive up non-airline seat sales.

"They have spoken to us about how they want to increase revenues and how they can do that through ancillary products," she noted.

"Clearly they have the Package Travel Regulations that need to be considered and so I think that's an opportunity for growth for Traveltek. We would be an enabler for them to add on those additional components."

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