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Published on Monday, December 3, 2018

Ryanair's head of comms to leave 'worst job in PR'

Ryanair is looking for a new head of communications following the decision by Robin Kiely to leave after seven years in the role.

PR Week announced he is leaving the role, dubbed 'the worst job in PR', next spring to spend more time with his young family and 'very understanding wife'.

Kiely told PR Week: "It's been an amazing experience and I've got more out of this job than I could have ever hoped for, so it's the best time to move on.

"It was billed as the worst PR job, but I think anyone in the industry knows it's the opposite and how challenging and rewarding it can be. PR still plays such a prominent role within the business, but the job itself has also changed a lot, as has the airline."

Since joining in 2013, Kiely has helped grow Ryanair's social channels to more than five million followers and has transformed its approach from being 'brash and abrasive to building a strong rapport with journalists'.

The in-house communications team now consists of 15 people across PR, social and content.

Kiely said he will be assisting the airline in finding a replacement.

He added: "I hope to take some time off to spend with my young family and very understanding wife, before finding my next challenge and seeing where my journey next takes me - always on the lowest fares, of course."

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