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Published on Friday, February 1, 2019

Outrigger announces name change






Outrigger Enterprises Group has unveiled a new name following a full brand restructure.


The company now becomes Outrigger Hospitality Group.


Outrigger's multi-brand framework has received a full overhaul with three core categories.


These are the 'Premier Beachfront Resorts' in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives, the 'by Outrigger' branded hotels and third-party managed properties.


As well as a major renovation of the Outrigger Reef Waikiki Beach Resort in Hawaii, beachfront properties in Asia Pacific will also undergo refurbishment.


"The evolution to Outrigger Hospitality Group is a bold beginning for 2019 with a brand strategy centred on delighting today's modern, conscious traveller," said Jeff Wagoner, president and chief executive officer.


"Our objective under this new name is simple; to be the premier beach resort brand."

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