Published on Friday, February 1, 2019

Skiers rewarded for consuming less

A new travel brand claims it is set to disrupt the luxury ski market across Europe by rewarding customers for consuming less.

Lagom is a new venture created by the people behind Bramble Ski and Haute Montagne, which have an extensive portfolio of luxurious ski chalets.

Lagom's unique pricing strategy means that guests will be rewarded with a more cost-effective luxury holiday when they decide to consume less during their stay.

Savings of up to £1,000 can be made when customers make more sustainable choices. 

Lagom will launch in Zermatt this October, before rolling out to resorts across Europe.

Zermatt is widely recognised as one of the world's most sustainable ski resorts, with only electric cars being used throughout the town and a large proportion of the resorts energy coming from renewable sources.

Lagom is working closely with the tourist board and has committed to donate 1% of its total revenue towards local projects.

Customers will also be able to book a number of beautiful properties in Verbier.

In a statement, the company said: "Sustainability has become a huge priority within modern society, with over 70% of us in the UK (according to Forbes) now making more ethically minded decisions in day to day life.

"Following 2017's global crackdown on plastic use, people are now looking to consume less in every aspect of their lives, including when travelling abroad."


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