Published on Monday, March 4, 2019

G Adventures launches tailor-made programme

G Adventures has added a new range of tailor-made travel trips, called TailorMade, based on a worldwide survey of agents.

The survey of 450 travel agents in December 2018 found 84% reported an increase in requests for tailor-made travel and private tours, with over half of these saying it was in 'high demand'.

It has chosen 11 launch destinations - Botswana, Cambodia, Costa Rica, Peru, Ecuador (including Galapagos), India, Laos, South Africa, Thailand, Vietnam and Zimbabwe, with two or three sample itineraries available.

G Adventures founder Bruce Poon Tip says there is a gap in the market for tailor-made in adventure travel, specifically affordable and mid-market options.

"While we've recognised an opportunity in the mid-range travel market, we'll also be able to cater to higher-end tastes in transport, meals and accommodation," he added.

Jeff Russill, senior vice president marketing and product, said demand for customisation is being seen across many industries.

"G Adventures' new TailorMade trips tap into the current zeitgeist and the public's growing interest in being able to 'choose your own adventure', such as we've seen recently on the popular Netflix show, Black Mirror.

"Up until now, we have only been able to provide our private group adventure travellers with a duplicate of an existing G Adventures itinerary, departing on their chosen date. We're excited to innovate in this space to bring customised adventure and experiential travel to more people."

It is recruiting for more sales people including dedicated specialists who will work with travel agents and customers to design itineraries.

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