Mall of America
http://admin.travelmole.com/images/stories/2009/images/alaskavirgin.jpg

Published on Tuesday, June 4, 2019

Virgin America brand flies off into the sunset



The final trace of Virgin America branding has disappeared underneath a new Alaska Airlines paint job.


The last Virgin branded plane, an Airbus A321neo, rolled out of the painting facility this week with its new livery, formally consigning the Virgin America brand to history.


It has taken Alaska three years to completely integrate the Virgin America business after buying the airline for $2.6 billion.


It received a single airline operating certificate from the FAA for Alaska Airlines and Virgin America earlier this year.





The acquisition came despite protests from Virgin Group chief Richard Branson, who helped build a distinctive brand in the US.


However, under the terms of the deal, Alaska is still paying royalties for the right to use the Virgin America brand if it wishes to do so in the future.


The branding deal was for a term of 25 years, so Alaska could potentially resurrect the brand name in years to come.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Ryanair UK pilots offer to call of strike' - Who is your sympathy with ?
Pilots 50.9 %
Ryan Air 49.1 %

Thank you for your vote


LATEST MOLES' PODCAST

Mayflower 400 ... the big event for the
UK 2019/20... experts talk about how to sell it

TravelMole talks to Missing People Charity

Tom Garzilli CMO [email protected]
talks to Graham McKenzie about
Travel Week in London and future plans

Designate talks Brexit,
HumanKind and Brighton



Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
\m