Published on Tuesday, July 16, 2019

More than half of TripAdvisor users avoid hotels with no reviews

Hotels with no reviews could be losing bookings, according to the travel information site TripAdvisor, which said that its latest survey showed that more than half of its users would only book a hotel with reviews.

The global study, conducted in partnership with Ipsos MORI amongst 23,000 TripAdvisor uses worldwide, found that 72% of users always or frequently read revises before making a decisions on places to stay and eat, or things to do.

Four out of five participating travellers always or frequently read reviews before booking accomodation.

Nearly eight out of 10 TripAdvisor users are more likely to book a hotel with a higher 'bubble rating' when choosing between two similar properties, and 52% said they would never book a hotel with no reviews at all.

Across hotel, restaurant and attraction reviews, 85% of participants said the reviews they read on TripAdvisor accurately reflected their experience, with 86% agreeing that TripAdvisor made them feel more confident in their booking decisions.

"These findings show how important travellers find real perspectives from real people when they are planning their trips," said Becky Foley, senior director, trust and safety at TripAdvisor.

When researching their travel, respondents indicated that the most important thing they are looking for when reading reviews is recent content. They want to know that what they are reading is a fresh perspective by a fellow traveller, with 78% focusing on the most recent reviews.

Nearly four out of 10 respondents said the ignored extreme comments, and 55% said they read multiple reviews across several pages to get an overall sense of people's opinions. On average, TripAdvisor users read nine reviews before making a decision on booking a hotel or a restaurant.

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