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Published on Monday, August 19, 2019

CLIA to focus on sustainability and wellness for Cruise Month campaign

CLIA UK & Ireland will focus on sustainability and wellness for its annual 'Cruise Month' campaign running throughout September.

The industry wants to showcase and champion what cruise lines are doing in terms of creating a sustainable future and enriching wellness experiences.

Agents will be equipped with a dedicated toolkit found on the CLIA website available on August 26.

It will include exclusive cruise line deals and promotions, social media graphics, ocean and river cruise guides, and a sustainability fact sheet.

CLIA is also encouraging agents to create their own special cruise event to keep in touch with existing customers and entice first time cruisers to book.

Andy Harmer, CLIA UK & Ireland director, said: "Cruise Month unites the UK & Irish cruise industry - bringing together cruise lines, travel agents, media and CLIA - through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

"Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices. Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.

"Getting actively involved in Cruise Month can help agents to increase cruise sales, visibility of your business and get Britain talking about cruise."

CLIA travel agents can download the agent toolkit on and follow the CLIA social media channels.

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