Published on Tuesday, September 10, 2019

Split-generation holidays 'the next big thing'

Multi-generational holidays are still on the up, according to the latest trends report from Thomas Cook.

Its research, based on its UK booking data and customer insight, found that 64% of families either go on multi-generational holidays or are considering it, up from 57% in 2017.

But with the summer 'being long and costly', Thomas Cook predicts split-generation - where grandparents with more disposable income take the grandchildren away and give the parents a break - is the 'next big thing' in family holidays.

Over a third of Brits (37%) either send their children away with grandparents or are considering doing so for future holidays.

Thomas Cook also predicted that families will look to smaller Turkish resorts for next year's summer holidays.

This year, Turkey leapfrogged Greece to take second position as its top summer destination and Thomas Cook is seeing travellers venturing beyond the big resorts.

Dalyan and Ozdere are already up 12% and 7% respectively while self-catering accommodation in Turkey is also proving more popular for next summer, with an increase of 14% in B&B bookings and 11% in self-catering.

Sales to Tunisia and Morocco are also on the rise.

"Turkey and North Africa are destinations we're falling back in love with - they tick the value for money box thanks to being non-Euro and we expect these countries to continue to appeal to families well into next year and beyond," said Will Waggott, chief of tour operating.

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