Published on Thursday, November 14, 2019

Nutella pop-up hotel coming to Napa Valley

Big news alert for travelers who go nuts for Nutella.

The company behind the iconic chocolate hazelnut spread is opening a limited time pop-up hotel in California wine country.

The Hotella Nutella in Napa Valley will open for three days only on the weekend of January 10-12, 2020.

The rooms will have Nutella themed decor including 'larger-than-life jars of Nutella' and 'hazelnut and cocoa spread-inspired hotel items.'

Of course there will be ample Nutella to eat with celebrity chefs serving up Nutella-inspired breakfasts each morning.

"Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways," said Todd Midura, Nutella North America vice president of marketing.

"We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to enjoy a special breakfast."

The only catch is, you cannot simply book a stay.

Nutella fans need to get creative to stand a chance of staying.

Would-be guests have to upload a video showing why they love Nutella so much and why they should be chosen to stay at Hotella Nutella.

Only three fans and their companions will be chosen and will get free round-trip airfares and airport transfers to the hotel.

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