CodeGen
http://admin.travelmole.com/images/stories/2009/images/bookinglogo.png

Published on Friday, November 15, 2019

Booking.com's trademark battle goes to Supreme Court






Booking.com's long-running battle to trademark its name will go to the U.S. Supreme Court for a final decision.


The United States Patent and Trademark Office rejected Booking.com's trademark bid back in 2016 citing it was too generic a term.


After losing a subsequent appeal, Booking.com took its case to the federal court.


The company backed up its argument with customer survey evidence showing that 74.8% of consumers identified 'Booking.com' with the brand rather than a generic term.


The court sided with the company, saying the name is 'distinctive' enough thanks to the '.com' domain name, to potentially get trademark protection.


The USPTO upheld its own ruling and petitioned the Supreme Court to review the decision.


Now the highest court in the country will review the case.


The Supreme Court is expected to rule on it by mid-2020.


 

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Are you worried about redundancy ?
YES 52.46 %
NO 47.54 %

Thank you for your vote



What is GoodtoGo?

Submit your news
or special offer


Current UK Special Edition



Current US Special Edition



Current Asia/Pacific Special Edition



LATEST 'MOLE VIDEOS

Recovery Update: Cambodia, Vietnam, Myanmar, Laos, & China , with Mekong Tourism (Aug 5 )

James Thornton CEO of Intrepid Travel talks exclusively to TravelMole

Pure Michigan is prepared, protected and open for business - Next step International arrivals

Travel Industry Virtual Wellness Day Video

UPCOMING EVENTS
\m