JA Resorts
http://admin.travelmole.com/images/stories/2009/images/AirbnbOlympics.jpg

Published on Tuesday, November 19, 2019

Airbnb inks global Olympics sponsorship deal






Airbnb is to sponsor the Olympic Games until 2028 in a $500m deal that the organizations say will ensure the Games are 'the most inclusive, accessible and sustainable yet'.


The nine-year agreement is Airbnb's first major global sponsorship deal, covering five Games in total.


In addition, the International Olympic Committee (IOC) will make Airbnb accommodation available to athletes competing at the Olympic and Paralympic Games.


The agreement begins with the next summer Olympics in Tokyo, followed by winter and summer games in Beijing, Paris, Milan and Los Angeles.


Airbnb co-founder Joe Gebbia says it will generate thousands of new hosts over the agreement time period and the deal will create a 'new standard' for hosting that will be a positive outcome for host cities, spectators, fans and athletes.


The agreement includes a focus on sustainability, including providing travel options that are 'economically empowering, socially inclusive and environmentally sustainable'.


For the IOC, the agreement means reduced costs and a move away from building a huge amount of infrastructure in host cities to accommodate fans and athletes.


The agreement includes a commitment to increase accommodation for people with accessibility requirements.


Under the new agreement, Airbnb will be elevated to 'unique accommodation products and unique experiences service' supplier alongside global brands such as Coca-Cola, Toyota and Alibaba.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Have Bahamas cruise vacation demand started to improve?
yes 51.69 %
no 48.31 %

Thank you for your vote


LATEST MOLES' PODCAST

Travel 2 WTM podcast with the Deep South USA

Tourism trends , Overtourism, the 'Halo' effect - The Mole talks to Amir Eylon of Longwoods

Lower comms costs, better client interface and secure data? The Mole talks to the experts

Was the Thomas Cook brand tarnished before the demise?



Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
\m