Skyteam

Published on Tuesday, December 17, 2019

ITV rapped for Judith Chalmers' comments about Travel Republic




ITV's Good Morning Britain was found to have breached broadcasting rules with an interview featuring Judith Chalmers in which she favourably mentioned Travel Republic.

The 84-year-old former presenter of 'Wish You Were Here...?' has links with the online travel agent, having teamed up earlier this year to explore the extremes of 'woke and wellness' trends in a series of humorous videos called 'Woke You Were Here...?'






Research commissioned by Travel Republic revealed Chalmers as the nation's all-time leading TV travel icon.

Chalmers was interviewed by Kate Garraway and Ben Shephard on Good Morning Britain back in July and referred to Travel Republic, stating that 'they sell 300,000 holidays a year' and saying 'it's a marvellous company'.

Following a complaint, Ofcom investigated and agreed that the programme breached rules that 'products, services and trademarks must not be promoted in programming' and that 'no undue prominence may be given in programming to a product, service or trademark'.

An Ofcom spokeswoman said: "Our investigation found that an interviewee on this programme made promotional statements about an online travel agent, to which she was commercially linked, without sufficient editorial justification."

In its defence, ITV said Shephard had tried to move the conversation away from the topic by saying 'Sounds great', but Ofcom believed the comment had the effect of appearing to confirm the comments, rather than shift focus away from them.
 

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Did the government make the right decision with FlyBe ?
Yes 64.1 %
No 35.9 %

Thank you for your vote


LATEST MOLES' PODCAST

The Mole talks to Mal Barrit the MD of @traveltek about expansion, tech and strategy

Going back to Sharm ? What to expect as the Mole talks to the Egyptian Tourism Authority

Dnata Travel talks to the Mole - Delaney and Bevan

Was the Thomas Cook brand tarnished before the demise?



Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
\m