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Published on Thursday, January 16, 2020

Gary Barlow is new brand ambassador for P&O Cruises

Take That frontman Gary Barlow has been confirmed as the new brand ambassador for P&O Cruises.

The producer, musician, and songwriter will be musical director of The 710 Club on Iona, the contemporary new P&O Cruises flagship due to launch in May.

The late-night music venue will offer an opportunity for up-and-coming musicians to get their break.

Gary will also perform at Iona's naming celebration which kicks off with IonaFest, a seven-night cruise to the Norwegian Fjords from Southampton on July 4.

P&O Cruises president, Paul Ludlow, said: "We are immensely proud to have someone of Gary's stature and talent working with us as brand ambassador. Gary's impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club, from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.

"We're excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona's theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart."

Gary Barlow added: "I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.

"Music has been such a massive part of my life - and taken me on so many journeys and adventures. I'm hoping to pass this on to all the guests in my club."

Gary will also join guests on two Iona holidays in 2020 for exclusive performances.

These are Iona GO18 departing Southampton on 29 August for the Norwegian Fjords and Iona GO25 departing Southampton on 31 October for Spain and Portugal.

Details of his role were announced at a media event at St. Luke's London Symphony Orchestra last night where he was interviewed by TV and radio presenter Fearne Cotton.

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