Drive American

Published on Friday, January 17, 2020

Hilton announces another new hotel brand

Global hotel chain Hilton is introducing another new brand.

The company's 18th brand, Tempo by Hilton, is being targeted at 'a growing segment of modern achievers'.

It is 'an approachable lifestyle brand' that has been designed with input from experts in the well-being, food and other lifestyle spheres, it says.

Hilton CEO Christopher J Nassetta said: "Tempo by Hilton is the latest example of our ability to anticipate what our guests are looking for."

"I think this will be one of our larger brands in the US — and ultimately globally."

He says there could be as many as 500 locations for Tempo over the long term.

Confirmed locations for new hotels so far include New York, Maui, Los Angeles, Nashville, San Diego, Houston and Atlanta.

Rooms will be 'reinvigorating and relaxing' with cocoon-like beds featuring wraparound headboards.

Hotels will have a complimentary tea and coffee bar in the lobby, a casual café, and craft cocktails.

Each location will feature versatile meeting space for small groups or social events.

Tempo will be part of Hilton's loyalty programme as well as the Travel with Purpose sustainability program.

The first Tempo by Hilton hotel is expected to open in mid-2021.

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