Drive American

Published on Monday, January 20, 2020

CWT to create monthly podcast for frequent travellers

Travel management platform CWT has launched a monthly podcast, addressing industry topics and issues affecting business travellers, called Business Travel on the Fly.

Head of external market communications Julian Walker said: "We are constantly looking at ever more meaningful ways to engage with business travellers, and podcasting is a logical and easily accessible innovation in this area.

"Podcasts are an exciting channel that is growing in reach, relevance and diversity, and Business Travel On the Fly is targeting an audience of on-the-road employees, with relevant issues, in a 15-minute radio show-style format."

Following positive response to a December pilot episode focused on New Distribution Capabilities (NDC), Business Travel On the Fly will tackle one main topic each month with a guest interview, and also provide useful tips and fun commentaries on global travel, plus observations from those helping travellers get to where they're going, such as taxi or ridesharing drivers.

January's formal launch edition focuses on the use of artificial intelligence and chatbots in travel.  

The podcasts can be accessed through main podcast platforms, including Stitcher, Spotify and Buzzsprout as well as CWT's own website.

Business Travel on the Fly will take off on the 20th of each month, with special editions planned that will cover ad hoc topical developments.

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