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Published on Thursday, January 23, 2020

Michigan Wins Platinum Award for Outstanding Travel Marketing


The US state of Michigan has won a Platinum Award at the prestigious Hospitality Sales and Marketing Association (HSMAI) Awards in New York, for Public Relations Innovation for the creation of and supporting campaign around the Pure Sounds of Michigan album, in 2019.

Pure Sounds of Michigan is an ambient album takes listeners on a sunrise to sunset virtual listening tour of the state from coast to coast as inspired by some of Michigan's most talented musicians. It features the natural sounds heard throughout some of the most popular parks in the state as interpreted by some of Michigan's most talented musicians and was designed to inspire travel throughout the state

We are fortunate to have a beautiful state and no shortage of images to showcase that, but we wanted to inspire travel in a new, immersive way," said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. "Pure Sounds of Michigan is a true love letter to the state, from the natural sounds of gentle streams and rolling waves to the Michigan artists involved, it is an honor for this initiative to be recognized by our peers in the travel industry."

The marketing campagain to promote the Pure Sounds album also won the 'Best of Social Media' award at World Travel Market in 2019. The marketing campaign to promote the music album resulted in 194 traditional stories, 59 unique corresponding social posts, 13,290,849 potential impressions across traditional and socials and over 315,000 total plays and downloads.

Organically inspired, the album is composed using signature ambient sounds of nature captured from 10 Michigan State Parks throughout the peninsulas. The entire album, which took a year to make, is available via free download on various digital platforms such as Spotify, Apple Music, Amazon Music and Google Play.

For more information on Pure Sounds of Michigan, please visit



Notes to Editors                   

The State of Michigan is a state blessed with the riches of unspoiled nature: the longest freshwater coastline in the United States, lakes that feel like oceans, shimmering beaches, miles and miles of cherry orchards, glorious sunrises and sunsets, daytime skies of the deepest blue, nighttime skies scattered with stars.

Home to more than 100 public beaches, some of the highest freshwater sand dunes in the world, stunning multi-colored sandstone cliffs, two National Lakeshores and the only national marine sanctuary in the Great Lakes, the Thunder Bay National Marine Sanctuary in Lake Huron. More than 129 lighthouses, numerous maritime museums, ten shipwreck-diving preserves and historic military fortifications rim Michigan's Great Lakes shoreline.

Lakes, campgrounds, wildlife refuges and 103 Michigan state parks and recreation areas create a wide variety of recreational pursuits. Rivers for water sports, and thousands of miles of hiking, biking, cross-country skiing and snowmobiling trails thread their way among some 100 species of trees.

Long days, relaxing weather and more than 650 pristine Michigan courses make for the perfect tee time. Because being able to play all day is Pure Michigan.




For all PR enquiries please contact Fiona Pettitt- [email protected], 01295 722 816.


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