Skyteam photo Charlotte Wwiebe.jpg

Published on Monday, February 3, 2020

TUI confirms replacement for Jane Ashton

TUI has appointed Charlotte WWiebe as its new group sustainability director.

She takes over from Jane Ashton who joins easyJet this month to develop and implement its sustainability strategy. 

WWiebe, pictured here, was previously human resources director and member of the management Board at TUI Nordic, where she had been driving change at one of TUI's centres of excellence for innovation since 2010.

In her new role she will report to Thomas Ellerbeck, group director corporate and external affairs in charge of group-wide communications, government relations and sustainability at TUI and also chairman of the international TUI Care Foundation.

"Charlotte has successfully driven change during her time at TUI Nordic," said Ellerbeck.

"Her interest in sustainable transformation and innovation as well as her ability to drive change are the perfect qualities for her new role as group sustainability director.

"Tourism is a powerful global force for good. Our ambition for TUI's new Sustainability Strategy 2030 is clear. We want to continue to set sustainability standards in our industry - balancing the environmental, social and economic dimensions of sustainability in tourism."

From March 2020, Wwiebe will be in charge of implementing TUI Group's new Sustainability Strategy 2030 and will be presenting the new strategy at the beginning of the next year.

She said: "Sustainable transformation is one of the great challenges of our time. I am convinced that sustainability, business and profitability go hand in hand.

"My goal is therefore to continue working with my colleagues throughout TUI Group as well as our stakeholders and partners to drive change in this area with the purpose to create a more sustainable business - for our customers and destinations, our colleagues and the planet.

"New ideas and new technology will be needed to solve this task. In the years to come, we will continue shaping the future of the travel industry with a strong focus on people, a thriving business and the needs of our planet."


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