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Published on Monday, February 10, 2020

Contiki appoints global CEO



Adam Armstrong has been appointed global CEO of Contiki. His start date has not yet been confirmed.

He replaces James Marchant who left last year.


Armstrong will join Contiki from Silversea Cruises where he is senior vice president & managing director for Australia & New Zealand.

Before that he was with Royal Caribbean Cruises (RCCL) as associate vice president and managing director Australia & New Zealand.

He began his career in the UK working for TUI as a product manager.

In his new role he will be based out of Geneva,

"I am excited to join Contiki and help bring Gen-Z and millennial travellers together to discover the world across 350-plus adventures," said Armstrong.

"I am also looking forward to working closely with our valued agent partners across the globe since the UNWTO and WYSE forecasts, there will be 370 million youth travellers by 2020 which is a massive opportunity to provide them unforgettable Contiki experiences."

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