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Published on Sunday, February 16, 2020

Mystifly launches new airline retailing platform






Global airfare marketplace Mystifly has launched a next-gen airline retail platform.


Called Airline Shopping and Retailing Hub ASR1.0, the API platform serves as a one-stop-shop for all airline retailing for travel partners, it says, by combining all low cost and full service airline products into a single platform.


ASR1.0 also enables NDC and OneOrder capability airlines to offer their content.


The tool will help drive airline brand loyalty as travel resellers can now help customers personalise their travel shopping by adding other ancillary services.


"With this enhancement, we want to address industry's current distribution limitations and ensure a transparent shopping experience," said Rajeev Kumar, Mystifly CEO.


"We believe that the efforts taken to enhance our airfare offerings will benefit our travel partners to create better experiences for their travellers and drive brand loyalty."


It features more than 20 major global airlines with more carriers expected to join.

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